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S5 Episode 2 – Your Tail for Sale - Roo and Tugs are joined in studio by FurMedia's Space as they discuss the world of retail and why it seems like so many furries work in it. What makes a great customer? Why is black friday evil? What makes an evil custo
NOW LISTEN!
Show Notes
Special Thanks
Space, our guest. Check out FurMedia!
Whytewolf
Cane
Leo
Mishka
Arisu
Miski
Kobold
And retail workers everywhere!
Music:
Opening theme: Fredrik Miller– Cloud Fields (Radio Mix). USA: Bandcamp, 2011. ©2011 Fur What It’s Worth. (Buy a copy here – support your fellow furs!)
Space News Music: Fredrik Miller – Orbit. USA: Bandcamp, 2013. Used with permission. (Buy a copy here – support your fellow furs!)
Closing: Fredrik Miller – Cloud Fields (Chill Out Mix). USA: Bandcamp, 2011. ©2011 Fur What It’s Worth. (Buy a copy here – support your fellow furs!)
Next episode: Our next episode is on transgendered furries! Share your stories and questions by October 7! S5 Episode 2 – Your Tail for Sale - Roo and Tugs are joined in studio by FurMedia's Space as they discuss the world of retail and why it seems like so many furries work in it. What makes a great customer? Why is black friday evil? What makes an evil custo
Results from my 9/20/2015 Stream!
http://imgur.com/N6q1BuW I'd like to thank
and Sadie via Picarto!
Thank you so much for making it to my stream and for the opportunity to expand my drawing skills! I look forward to servicing new people during my next stream!
submitted by InkMercenary[link] [7 comments]
Animal crossing, but I feel like it counts :)
What was the furry community like before the internet?
What was it like back then? I also want to hear about the days of Usenet and Web 1.0; I'm unfamiliar with that too.
submitted by OurEngiFriend[link] [4 comments]
Why are furries considered a fandom? (genuinely curious)
I'm an outsider who wants to know something. What makes furries a fandom? What is there to be a fan of? (I don't judge. I know several furries.)
submitted by Bamzooki1[link] [21 comments]
Furry Fall Festival!
It's autumn for the Northern Hemisphere. And as the wind gets colder and the leaves start to fall down with the sunset, a fall festival opens near you! The poster for it says it has a corn maze, a pumpkin field, a jack-o-lantern contest, apple cider, cinnamon donuts and so much more!
What do you do at the festival?
submitted by topaz_colite[link] [9 comments]
Guest post: “Advertising Statistics and ROI for Authors – Part 1” by Patrick “Bahumat” Rochefort
2. Determine your conversion income. (Divide your monthly income from your site by the number of paying customers on your site.) 3. Divide your conversion rate by your conversion income. 4. Look up the average CPC on the advertising channel. 5. Compare that against your AIpV. Chances are distressingly good that your advertising campaign will not be profitable. Sorry. Just because it won’t be profitable doesn’t necessarily mean it won’t be useful, however. When building a name or a brand, having a lot of Impressions hitting eyeballs consistently can help build your brand awareness, and get your name to stick in people’s minds. A sample advertising campaign, using plausible numbers: Author writes a book titled “FooDog Generic Fantasy”, and sells it directly from their own website as well as through other distribution channels. It’s a nice book! It’s got great cover art, a solid synopsis with plenty of hooks, and the pricing is well within market norms for a genre book. Author decides they want to advertise their book. The Author has a choice between two fundamentally different kinds of online advertising: Search Advertising, and Display Advertising. Search advertising displays when someone searches for a related search term that the Author specifies. Display advertising shows to (potentially) just anyone visiting a site/network. Because the product is a book with a specific title, Author wisely decides that people aren’t likely to be searching for their book by name if they don’t know about it. The title of their fabulous book is “FooDogs Generic Fantasy”, and Author rightly determines that almost nobody will do a Google Search for the nonsense term “FooDogs” unless they already know about the book anyway, and the words “generic” and “fantasy” aren’t going to be useful search terms. (Google will agree with them, and degrade or decline their advertising.) So Author wisely decides to advertise FooDog Generic Fantasy on display ads, instead. Author is hopefully either decent with art design, or else they’ll be paying someone else for nice artwork for their ads. If Author is going to do it themselves, Author needs to know the technical specifications of the display advertising on their channel, such as resolution of image, size limits, file formats, and form factors. Author will also have to invest the time (10-30 minutes per channel) setting up their user accounts to advertise. It takes Author 1 hour to make their own art to their satisfaction, and Author spends 30 minutes setting up their first advertising campaign, researching, and implementing the ad, and another 30 minutes tuning it to their target: Readers who would plausibly enjoy and be interested in FooDog Generic Fantasy. Author knows not to waste their money advertising to people who would prefer to read Wartime Specific NonFiction, so they ensure their ads go where they’d be most effective. Author makes a $35 investment in one weeks’ worth of advertising, and is down 2 hours of labour. After week’s worth of waiting and tweaking, Author’s results come in: Impressions: 35,000 Clicks: 105 Engagement Rate: 0.3% Cost per Click: $0.33 Author’s results from this advertising campaign are firmly average for a Display ad campaign. So, the advertiser is delivering pretty average results on the internet. Not great, not terrible. Next, Author goes to their own website, to track their statistics: Visitors last week: 105 Conversions: 3 Visitors this week: 210
Conversions: 7 Conversion Rate: 3%. (Firmly average for retail sales online. Not great. Not terrible.) Author sells FooDog Generic Fantasy eBook for a retail price of $6.00. Of that $6.00, $4.85 is the Author’s profit after taxes and fees. Since this is all that the Author currently sells on their site, calculating the average income per conversion is easy: $4.85. Author’s advertising campaign ostensibly brought in 4 additional customers, for a net benefit of $19.40. The ROI-A on this advertising campaign, therefor, is -45%. Ouch! BUT.
While it cost the author money out of pocket to commit to this advertising, it teaches the Author a few valuable lessons about their own website’s offerings: 1. Author’s advertising campaign was average, it was middle of the road, it was unremarkable. It worked. It was not a failure. By every metric the professionals care about, the ad did what it was supposed to do. 2. Author’s website sucks at making them money. 3. Author paid only $15.60 (net) to double their site traffic for a week, and put their name and brand awareness into the minds of 105 additional customers. That’s about $0.15 per potential customer, and that isn’t counting the number of people who saw Author’s name and advertising and had it stick in their minds. If Author had, say, a second and third book to offer on their website for sale, that average income per conversion might rise from $4.85 to $7.50 as readers found interesting looking titles to buy. In this case, Author would still be losing money, but they would be losing only $5.00 for the same advertising and brand marketing benefit. The better your website is at making conversions of visitors, the more effective your advertisement will be. We’ll see in part 2 my personal experiences with advertising channels, and why controlling your CPC (and, more importantly, improving your conversion rate and income-per-conversion) matters for an author.
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