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Advertising Statistics and ROI for Authors: Part 3 by Patrick “Bahumat” Rochefort

 

[Part 1] [Part 2]

For the next few parts, we’re going to look at major advertising channels I’ve used for my webserial “From Winter’s Ashes” and analyze them one by one for the ROI and needs of an author and publisher. Today’s focus is one of the busiest sites in the world, Facebook!
  Facebook advertising is extremely cagey about presenting its stats in a standard advertising way, which doesn’t inspire much confidence in me. However, the response results weren’t terrible:   My response rate was 32 interactions out of 1055 impressions, which translates into 3% CTR. Compared to Reddit and Google, there’s definitely a LOT more engagement per impression.    Almost 90% of those engagements came from Mobile users, which means that if you’re going to use Facebook for a webserial or author’s, make *absolutely* sure that your site works well on mobile devices. Mobile devices are taking the internet by storm, make absolutely sure your website is presentable to them in mobile format.   User demographics were particularly revealing:   18–24 5 Likes 261 Impressions $1.19 Cost per Like $5.95 Total Spent   25–34 3 Likes 242 Impressions $2.18 Cost per Like $6.55 Total Spent   35–44 7 Likes 263 Impressions $1.04 Cost per Like $7.26 Total Spent   45–54 9 Likes 168 Impressions $0.93 Cost per Like $8.34 Total Spent   55–64 8 Likes 121 Impressions $0.86 Cost per Like $6.86 Total Spent     Gender Breakdown:
  Female:  22 Likes  709 Impressions  Cost per page like: $1.09  Engagement 3.1%   Male:  10 Likes  336 Impressions  Cost per page like: $1.08  Engagement 2.9%
    Country Breakdown:
  Canada: 1 Like, 134 Impressions United Kingdom: 3 Likes, 257 Impressions United States: 28 Likes, 665 Impressions     Device Breakdown:   All 32 engagements were on mobile devices. No Likes at all occurred on PCs.    25 of the 32 likes came from Android smartphones.
 

Analysis:

The numbers provided are of a limited and low-confidence sample base. As such, some interesting artifacts of data are easy to dismiss as error bars, while other insights provide reliable feedback on the performance of Facebook ads.

The biggest surprise to me was the gender disparity in engagement on Facebook. More than twice as many women as men are clicking on From Winter’s Ashes, despite the advertisement being deliberately as gender-neutral as possible. Facebook simply engages women much more than men.

Age of engagement wasn’t as surprising: Facebook appeals to an older demographic, and that shows. While they’re more likely to have disposable income, they are less likely to engage in modern payment methods, such as PayPal and Patreon. Of the 32 Likes, only two resulted in conversions to Patreon clicks. None of them became Patrons.

Of greater value in this advertisement, if not financially, was that 32 people with Likes on Facebook are 32 people who see each update notice posted to Facebook. (Ideally. As some have noted, Facebook is notoriously bad for playing silly buggers with this.)

Demographically, specific to the story itself, engagement was especially high with Christian women of color ages 40-65, with notable spikes in engagement in Alabama and Ohio. Facebook gives you some incredibly in-depth analysis of your advertisement successes. They know a LOT about you, and they’re not shy about sharing it (in aggregate).

Monetarily, the higher expense of a Facebook Like will only trade off if you’re using Facebook effectively to engage your audience. Your content will definitely matter; Facebook demographics overall are skewed towards women ages 35+. If you believe your content would appeal to that demographic, Facebook might work for you.

Overall, I’m not sure that Facebook’s high cost-per-engagement is a fit for From Winter’s Ashes, or most webserials. I’m wondering if most of my readers are, in fact, engaging the story with mobile devices. (If so, then designing for mobile presentation is critical.) The CPC is, of course, miles and miles too high for the business model of most publishing sites. But it’s a great way to get repeat engagements with customers down the line. I could see Facebook working if you’re already an established author with multiple titles for sale and more in the pipeline.

 

Acute appendicitis to be exact. Went to hospital assuming I had appendicitis and turns out I was completely right, more than right infact since they said it was inflamed 0-0

But I just want to say thank you to all of the kind words you all said and hope you have a great day :)

EDIT: Forgot to mention only about an hour or two after long tests they brought me straight into surgery and got it out with no problems what so ever, which is especially great for me because not only was one of my out there medical problems actually true for once, I've had that pain a few times in my life and always just had to get over it because my parents wouldn't listen, now I'll never have it again!

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Salem Hyde is a black & white fantasy comic series written and illustrated by Frank Cammuso — which he’s published in 5 collections since 2013. Here’s the description of the first volume, The Misadventures of Salem Hyde, Book One: Spelling Trouble: “Salem Hyde just isn’t like other kids. For one thing, she’s stubborn, independent, and impulsive. For another, she’s a witch. Salem acts first and thinks later—which means most of her thinking involves coming up with excuses! Good thing she’s been assigned an animal companion, Lord Percival J. Whamsford III. This over-anxious cat doesn’t like Salem calling him ‘Whammy,’ and Salem doesn’t like listening to his long-winded explanations as to why she shouldn’t do something . . . like enter the class spelling bee.” Of course he’ll try to explain to her they mean something different by “spelling”. Good luck! Check out the first book (available in hardcover and paperback) over at Barnes & Noble, then follow the links to find the rest. They’re published by Amulet Books.

image c. 2015 Amulet Books

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A lot of people seem to have an idea that could really turn out to be dangerous. I've noticed, a lot, that when people are suffering emotional problems, whether they're minor, or large, they'll ask for little pick-me-ups from the subreddit. What these turn into usually is a lot of unnamed text responses, complimenting the person. Now, there is a whole argument I could make that this could potentially be habit forming responses to stress, but I'll ignore that for now. What I will say though is, if you are currently suffering from real, diagnosed mental illness, please Under no circumstances turn to the fandom for pick-me-ups. You have to seek real medical help, because only a trained, professional social worker can help treat mental illness. These people go through school to learn how to help those in need. More to the point, the compliments you get from the subreddit may help you feel slightly better, but in truth, they only act as a momentary distraction, whereas talking with either a social worker or seeking medicinal treatment can help you personally overcome what you're battling with.

So just, keep that in mind that we on /r/furry are not trained medical professionals, and we can only help you so much.

Edit: Just thought this should also be added, thank you to /u/TheEmpiresBeer

"if you think you might be suffering from a mental illness that is not yet diagnosed, seek real professional help" as well. I can't stress this enough.

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I don't really know where else to post this, so yeah. I guess I just need some people to talk to that's it. Honestly I feel like crying and I'm not even really sure why. I'd go into more details, but I'm not even sure this is the place for this sort of thing. Just really need a hug or something.

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I submitted this OP quite a while back, and I finally finished painting everyone who posted to it.

OP
Imgur Album, including a photo of the paintings on the floor

I am just really proud I got it done even if it took way too long!

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For non-Canadians: today is election day. The Liberals are leading the latest polls and are in a position to topple the Conservative party tonight, who has been in power for a decade.

Dis gun be good

I got my Sailor Jerry's ready for both celebration and depression.

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So, I have been wanting to get into DMing for a while now, and I have a world that I have build that I was planning on basing a book in, which I may still do at some point. But it occurred to that the world of Terashe (Tear - Raw - Shay) would be a great setting for a D&D Campaign.

And when I say homebrew, I mean seriously homebrew. Created world, new species interactions, no elves or anything like that. You create your own spells, abilities, passives, I would help you out with this, help you balance it and tier it to your level and the world. Don't want anything to get too OP. And as with any Homebrew Campaign, alot will just have to be played out and tested via playtesting. That said, if you do join, be patient with me and understanding if I scale something back or scale it up. I will try to be subtle about this. c:

Main point of this is to just see if anyone would be interested in playing with a first time DM. The game will be built on the foundation of D&D V5, which seems to be really accessible to newcomers, DMs and Players alike. I am hoping to get at least 4 people interested in doing this, but no more than 6, as I am a first timer.

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