Furries are pretty creative. Where conventional companies will pay advertising companies, we find new way to promote our products and selves to others. Independent artists in the fandom have to use less conventional means of promotion. Two such staples that have become popular in the fandom over the past year are "Your Character Here" auctions and "Repost a Link" schemes. However, with their increased popularity, users began to criticize abuse of these methods and expressed annoyance at their side effects.

On November 21, after a link-reposting "giveaway" promising the winner $1,111 had saturated the site, Fur Affinity staff decided that what once started as a small advertising scheme had entered the realm of the intolerable, calling the methodology "Spam to Win". They also re-addressed an issue where artists would repost YCH auction template pictures, annoying watches and browsers alike.

In this Flayrah exclusive we will focus on the new journal rules, explain their implications to average furs and furry organizations, and how these type of prize giveaways could evolve under these new regulations and maintain a level of effectiveness.