A healthy breakfast of Mickey
Posted by Rigel on Fri 15 Feb 2002 - 12:08
From Yahoo News:
NEW YORK (Reuters) - Cereal giant Kellogg Co. is relying on a little magic from Walt Disney to help counter a slump in U.S. cereal sales.
Kellogg, the country's No. 2 maker of breakfast cereal, unveiled Wednesday three new cereals based on Disney characters Mickey Mouse, Winnie the Pooh and Buzz Lightyear from ``Toy Story.''
For the full article:
http://in.news.yahoo.com/020214/14/1gdun.html
Comments
Nickelodeon did something similar with one of the cereal companies (I think it was Post), surveying consumers on their favorite of several proposed cereals, each based on a Nick cartoon series, pictured on the back of the boxes of their regular cereal brands. I don't know what the results were or if any of the cereals were ever released.
If cereal companies are worried about sales, maybe they should look at the prices they're charging. Speaking as a parent and a consumer, cereals these days seem quite expensive compared to other food products made from comparable ingredients.
After posting the above, I was inspired to see what I could find out about the above mentioned promotion. My information was wrong on two counts - first, it was for Cartoon Network, not Nickelodeon, and second, it was by Kellogg's, not Post. Other than that, I couldn't find out much. The promotion ended on Oct. 31, 2001, and the web page that had been set up for it has been taken down.
During my search, however, I discovered this website, Topher's Breakfast Cereal Character Guide, which has probably more than you ever wanted to know about characters used to promote brands of cereal. Many of the them are animals, and a trip through the site is sure to bring back some memories.
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